WOMENS WEAR

TARGET GROUP
Key customer: 35+ years. Size 44-54

PERSONALITY
KAFFE Curve is created for women who are confident, selfconscious
and most importantly - they dare to be themselves. We celebrate diversity and we
target the majority of women who love commercial and uncomplicated fashion
- accessible in both prices, shapes and distribution.

BRAND PROMISE
We want women to be the best version og themselves every day, without trying to hard.