WOMENS WEAR

TARGET GROUP
Physical age: 30-55 years.
Mental age: 40 years.

PERSONALITY
The BON’A PARTE girl loves feminine, uncomplicated, Scandinavian and natural clothes - she likes
to stand out without stepping out. At the same time she expects fashionable outfits with
a twist and a lot of care for comfortable quality and fitting.

The BON’A PARTE customer enjoys styling tips and information about new trends.

BRAND VALUES
FEMININE
CASUAL
UNCOMPLICATED
AUTHENTIC
NATURAL
UNIQUE