WOMENS WEAR
TARGET GROUP
Physical age: 30-35 years
Mental age: 35 years.
PERSONALITY
The Karen By Simonsen woman has a vogue-a-licious and glamourous look and likes to stand out.
She likes the tailored look and the elegant simple lines with clean details - a world of creations
with feminine attitude as well as a sense of refined masculinity.
She is confident and likes to showher energy through her style.
BRAND VALUES
HIGH END FABRICS AND QUALITY / INNOVATIVE FABRICS
SEXY IN THE ELEGANT SENSE / FEMININE TAILORING