MENS WEAR

TARGET GROUP
Physical age: 25-35 years

Cool guys don’t dress to impress, they dress to express what it’s all about:
Feeling good about yourself and sophisticating your appearance with the particular details,
you are into. Feeling good is looking good and that’s the aim of Casual Friday.

PERSONALITY
We are not shy to say that we take scandicool menswear up one level.

With every item we celebrate Scandinavian coolness and sleek style, and you will sure notice
the fine tailoring details, sharp silhouette and great fits. But you will also immediately recognize
the simplicity about every look and item, so you never have to think twice about how to style the collection
to your own personal expression. Even a shirt-and-tie guy will consider doing hoodie with tailored pants
when he discovers our take on both fashion stating items and wardrobe staples.

BRAND VALUES
CONTEMPORARY FASHION
VERSATILE MENSWEAR
SUBTLE DETAILS
SCANDINAVIAN SLEEK STYLE