MENS WEAR
TARGET GROUP
Key customer: 30-50 years.
PERSONALITY
The Matinique Man works in the city, and loves everything it has to offer.
He is a modern urban gentleman with a passion for life, who favours the masculine, iconic and classic.
He appreciates good quality and modern design and handles whatever life throws at him with a touch of class.
BRAND VALUES
QUALITY
COMFORT
INNOVATION
CONSISTENCY
MASCULINITY