WOMENS WEAR

CONCEPT
Dranella is all about personality and aims at the ageless, feminine and self-confident woman.
She underlines her femininity with details and brings an edge to her outfit.
Her passion is fashion in an understated yet trendy way.
The foundation of Dranella is jeans and pants mixed with feminine tops in every possible way.

PERSONALITY
The Dranella girl shows her personality in every single outfit she wears
- when it comes to outfits based on jeans as well as tops and feminine dresses.

She mixes soft qualities with raw details, simple styles with
feminine prints and she cares about comfort and shape.

BRAND VALUES
PERFECT PANTS FIT / FEMININE / DETAIL ORIENTATED /
INDEPENDENT SELF CONFIDENT / PASSIONATED ABOUT JEANS / STYLISH