WOMENS WEAR

TARGET GROUP
Physical age: 20-40 years
Mental age: 20-40 years

MINDSET
... of our biggest fan.
I´m like the women in the songs. I´m every woman.
I pay my own bills, but I won´t mind if you put a ring on it. We are changing.
They say, we are taking over. We are the smart. The educated. The creative.
The socialites in a world driven by social connection.
Let´s do what we want. Let´s go out. Wear whatever fits the mood of the hour.
Explore. Lead. Follow. It doesn´t matter as long as we are changing our story all the time.

BRAND VALUES
ARTY BUT MAINSTREAM WE ARE COMMERCIAL CREATIVES
BRAVE TAKE CHANCES. WE DO IT OUR WAY
CURIOU ALWAYS STAY OPEN MINDED
FEMININE IN STYLE AND PERSONALITY